# How much speed do apps need?

Sep 4

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A critical driver of churn is unreliable network performance for the applications that consumers use today such as Netflix, YouTube, and social media. **For the majority of mobile consumers, the discussion around bitrates, throughputs, and video resolutions is no more than gobbledygook.** If a video plays without interruption and social media and web pages load quickly, consumers are generally satisfied. The graphic on the right illustrates application bandwidth requirements.